Product Design & WordPress Development

Aryana

A high-end plumbing fixtures brand’s website, built around clarity, restraint, and a mobile-first performance strategy.

Overview

Owning the full journey, from UX to shipped site

For Aryana, I oversaw the full journey of the website’s design and development — UX, visual and interface design, and the final WordPress-based implementation.

The objective was a refined, high-end digital experience that didn’t sacrifice performance or load speed for polish, in an industry (plumbing) where most competitor sites lean utilitarian rather than premium.

Role: Product Designer & Developer

Scope: UX → UI → WordPress Build

Platform: Web · WordPress/Elementor

Approach: Mobile-first

Focus

UX and UI built around three principles

● visual clarity, functional simplicity, and a formal design language

● A professional interface that removes distractions and leads users toward one primary goal, rather than competing calls to action

● Mobile-first responsive strategy, with hand-tuned Elementor breakpoints to preserve the premium feel at every screen size

● End-to-end delivery — design through to the final WordPress build, without handing off implementation to another developer

All three principles had to hold up in a real WordPress/Elementor build, not just in design files — since I was also responsible for shipping the final implementation myself.

Section 1

Three principles, one formal language

Visual clarity, functional simplicity, and a formal design language weren’t just aesthetic preferences — they were the filter every design decision passed through, aimed at a refined, distraction-free interface that leads users toward their goal rather than presenting them with options.

Section 2

Mobile-first, because the industry already was

With mobile usage dominant in the plumbing trade, the responsive strategy started at the smallest screen and worked up — with Elementor breakpoints manually refined rather than left at defaults, so the premium feel didn’t erode on the device most customers actually use.

Section 3

Performance as a design constraint, not an afterthought

A refined, high-end look and fast load times usually pull against each other. Keeping both meant performance was treated as a design constraint from the start, not something optimized after the fact

Note: This project has been delivered to the client. The designs shown in the images and videos represent the version I designed and delivered. The live version may have been updated or modified after handover.

View more of my work on the Portfolio page

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